There is so much scope to share knowledge when blogging. You get to show what your skills are for free, and hopefully that translates into sales in return- but sometimes it feels too haphazard and not ordered enough when you are the one creating all the content.
Yes you may have good content, but if it doesn’t feel like a smooth running process for you then blogging can feel more of a chore than it needs to be. Blogging should feel like a positive experience for you too, not just for your readers and potential clients.
I have a two pronged approach with all my planning for blog content. Firstly I use an organisational app called Trello- which I will cover fully another time- but essentially it uses cards to organise information and allow you to move your workflows and information easily. Some people prefer Asana, Dubsado or evernote- there are certainly enough for you to choose from to aid your business workflow.
Alongside my digital organisation - I use a paper planner which allows me to plan my overall themes for the year and the months, so I have a great visual reference which lets me see the year properly. Easy to see sections means that I can visualise the structure over the year, and I get to plan clear themes which will forward my business or brand, as well as be of value to my readership.
I'd like to to share my paper planner with you for free- you can grab your free downloadable copy of my blog planner here. Just print, grab a pen, a pack of biscuits and go!
In essence, how it works is the you choose 12 over-arching themes for the year, so it could be topics like social media, hints and tips, or products. Think about themes which will frame your business as the go to business for information. Choose topics of value but that you also feel comfortable writing about.
From that 12 you break it down into 4 blog titles per 12, that fit within that theme. This gives you 48 titles that all fit neatly with your other content, and with your expertise in your niche. If you want to blog twice a week, just choose 8 titles per theme.
You can either use this as your schedule for the year and work from this, pin it to your wall or use as a coffee cup coaster, referencing it when you need it, or you can copy the titles into your online calendar or management system with deadlines.
Either way, your content will be easier to manage and feel cohesive to write- even if you publish them out of the order you’ve decided on! It also allows you to easily block write, write four posts in one day, find matching photos and create graphics, schedule, and leave for another month!
I hope you find the free planner helpful- and if you have any questions or would like to discuss your blog content with me, feel free to join the free Sheldon community over on Facebook. It would be great to have you join us.